Shopping for clothes online can be tricky, especially when you can’t touch the fabric to assess its quality. However, with the right knowledge, you can spot high-quality fabrics just by reading product descriptions and looking at images. Here’s how to make sure you’re investing in well-made, durable clothing when shopping online.

Check the Fabric Composition

The first step is to read the material composition listed in the product details. Natural fibers like cotton, wool, silk, and linen are often more breathable, durable, and comfortable than synthetic alternatives. However, some high-quality blends, like cotton-polyester or wool-cashmere, can offer durability while maintaining a soft feel. Avoid fabrics with excessive synthetic content, as they may feel cheap and wear out faster.

Look for a High Thread Count and Tight Weave

A high-quality fabric will typically have a higher thread count and a tight weave. Zoom in on product images to check if the fabric looks smooth and even. Loose or uneven weaves can indicate poor quality and a lack of durability. If the fabric appears thin or see-through when it shouldn’t be (like with cotton shirts or linen trousers), it may not hold up well over time.

Read Customer Reviews for Fabric Feedback

One of the best ways to gauge fabric quality is by reading customer reviews. Look for comments on texture, softness, weight, and durability. If multiple customers mention that the fabric feels rough, pills easily, or loses its shape after washing, it’s a red flag. Prioritize brands and retailers with transparent reviews and real customer images.

Understand GSM for Fabric Weight

GSM (grams per square meter) measures fabric weight, which can indicate quality. A higher GSM usually means a denser, more durable material. For example, high-quality cotton T-shirts often have a GSM of 180 or more, while premium denim is typically 12–16 oz per square yard. When available, check these measurements to assess fabric thickness and durability.

Beware of Too-Good-to-Be-True Prices

While deals are great, extremely cheap clothing often signals lower fabric quality. High-quality materials come at a cost, so if a wool coat or silk dress is listed at an unusually low price, it may be made from low-grade fibers or blends that won’t last. Compare prices across different brands to get a sense of fair pricing for quality fabrics.

By following these tips, you can confidently shop online and invest in clothing made from high-quality fabrics that feel good, last longer, and look great over time.